SEO Basics: Explanations and Ressources

Here you can find some useful tips and resources that will help you with the group goals.

Goal 1: Plan Our Get-To-Know Video Call

About video calling software

Generally we recommend using Zoom for video calls. You can of course suggest another service like Skype or Hangouts. You can create a poll on the group page in the ‘Group polls’ section and let the group decide which service to use. But by default we will plan a meeting on Zoom based on the results of the Doodle poll. You will find the link to the Zoom call as well as the meeting id and the meeting code in the infos about the video call in the ‘Group events” section on the group page.
By the way: You can also use our internal chat tool for a video call. Just click on a user or a group in the chat window. A new chat window will appear. On the very bottom there’s a small arrow. Click on it and you will see the options for a video call.

What to discuss during the first meeting

Here are some suggestions for things to discuss during your first meeting:

  • Short introduction of all group members.
  • Each group member says what she or he wants to achieve.
  • How much time should the group spend on the project each week?
  • Discuss how much time each member can allocate to the group every week.
  • Discuss and agree on the next steps.
  • Already plan the next meeting.

Goal 2: Set up a Website

Setting up a website with WordPress

Maybe you already have a website for your business or a personal site. You could also ask friends and family if they will let you tinker with their site. One of the most popular website builders is of course WordPress. They offer a free option, where you can start a website on a subdomain (the url will look something like The advantage here is that you can get started very fast.

As an alternative, you can also self-host your WordPress site, but for that you probably need a hosting service like Siteground or Godaddy that ask for a monthly fee. Here’s an article about how to get started with WordPress.

Other website builders and platforms

There are also some fee-based website builders like Wix, Duda and Squarespace that offer additional functionality compared to WordPress and are also often a bit easier to handle.

Goal 3: Keyword Research

One of the first steps of SEO is the process of finding out the keywords you want to optimize for. Our keywords are the base for most of our SEO activities. Even though modern SEO is not focused on single keywords anymore, they still show us the path that we should take. Some great fee-based tools for keyword research are Moz, Ahrefs or Semrush. They’re a great way to find the right keywords but there are also quite a few tools for keyword research that are free (see link down below). Here are some tips on how to do a good keyword research from a few very good sources (please not that we’re not getting paid to recommend these sites, it’s just what we would also recommend to our friends and family).

Goal 4: On-page SEO

Here’s an overview of the most important on-page SEO tactics. You should apply them all to your website.

  • URL structure
  • About thin content and duplicate content
  • Title Tags, meta tags and meta descriptions
  • Image SEO
  • Featured snippets

Here are some good ressources that can teach you the most important on-page SEO tactics.

Goal 5: Link Building

Here you can find some good material about how start with link building.

Goal 6: Technical SEO

Here are again some links that might help you with the technical aspects of SEO.